Brad has worked in the film industry since 1997 and directed over 100 TVCs. Between 2007 and 2010 Brad co-founded and directed under Carbon Films, where he worked closely with the Seven Network's SMG Red developing and directing scripts for program integration TVCs. During this time he directed TVCs for brands such as Sony, White Pages, Hyundai, Holden, Streets, Nova, Aussie Home Loans, Westfield, Rosemount, Colgate, Herbal Essences, Schwarzkopf, Diet Coke, Toyota, Vaseline, Dove, Allergan, and Continental. Brad combines a refined visual style with clean naturalism. He also gives guest lectures on directing at Macquarie University in Sydney.
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